I am familiar with the various aspects and methodologies of
qualitative research within the human-centered-design process
and I’m always keen to discover new approaches.


Every project has its own story and therefore requires different investigations. Let's meet for a coffee and discuss the topics, projects and activities I have been involved in – just get in touch


Need Identification

  • I observe users, their environments and processes in order to understand behaviors, motivations and goals.

Translation of Insights

  • I document the key insights and make them tangible and actionable for the different stakeholders.

Concept Evaluation

  • I analyse products, services, design and tech trends to understand the market better and I discuss new ideas with potential target users to see if concepts are valuable and relevant.

Design & Product Validation

  • evaluate and iterate usability aspects to increase design quality and user satisfaction.