I am familiar with the various aspects and methodologies of
qualitative research within the human-centered-design process
and I’m always keen to discover new approaches.
Every project has its own story and therefore requires different investigations. Let's meet for a coffee and discuss the topics, projects and activities I have been involved in – just get in touch.
- I observe users, their environments and processes in order to understand behaviors, motivations and goals.
Translation of Insights
- I document the key insights and make them tangible and actionable for the different stakeholders.
- I analyse products, services, design and tech trends to understand the market better and I discuss new ideas with potential target users to see if concepts are valuable and relevant.
Design & Product Validation
- evaluate and iterate usability aspects to increase design quality and user satisfaction.