User Need Identification
I observe users, their environments and processes in order to understand behaviours, motivations and goals.
I analyse products and markets and discuss new ideas with potential target users to see if concepts are valuable and relevant.
Translation of insights
I document key insights and make them actionable for different stakeholders.
Design & Product Validation
I evaluate and iterate usability aspects to increase design quality and user satisfaction through iterative approaches.
I aim for accessible, intuitive, consistent designs. I care about details and embrace a clean and delightful visual language.
My »feature history« …
In the beginning were grids and guidelines … as a design trainee, I gathered my first experiences in a medical design company, followed by a Luxembourg-based communication agency. I then started working in editorial design and continued freelancing for various clients in different fields. Lessons learned: Choosing and using tools wisely.
Bored of nice-looking but somewhat static things … I eventually studied Interface Design and graduated at the University of Applied Sciences Potsdam. Focusing on team collaboration and processes I here mastered to make decisions and defend ideas. Not »just because« but for a reasonable »why«! Lessons learned: Accepting quite some challenges.
Because plain assumptions mostly fail … I strongly believe in putting people in the center of everything: to understand motivation and expectations, and to get valid feedback on ideas as early as possible. Try and error – for the sake of steady iteration and improvement. Lessons learned: If at first you don't succeed, better get used to it.